Digital transformation of healthcare services VII: Impetus for the pharmaceutical industry
Release Date
February 04, 2020
Blurb
The pharmaceutical industry is currently experiencing a major development boost as a result of the digital transformation. Vendors of pharmaceuticals are increasingly offering their products and services on the Internet and via other communication channels. Patients receive the information they need in a short time and can compare offers and prices and select the appropriate service for themselves. Digitization also creates opportunities for new therapeutic approaches, for the selection of therapies and for more personalized medicine. In the future, artificial intelligence will change the processes of drug development and have an impact on data management. For companies, the strategic and digital orientation is becoming a decisive competitive factor. The book provides an overview of current trends, developments and future markets in the pharmaceutical industry and related areas.
Contents
- Digital communication and data protection and data security
- Key technologies such as big data, artificial intelligence, 3D printing
- From multi-channel to omni-channel when addressing customers and in sales
- With digitization to personalized and individualized medicine
- Competitive potential and quality improvement in the pharmacy market
Our Chapter
The Authors
- Wolfram Schulze
- Claus Michael Sattler
- Florian Schneider
From Data to Vial: The Impact of Vertical IT Integration on CDMO Success
Pages 249 – 253
My Subchapters
Status quo: About data silos and media breaks
Pages 245 – 246
Vertical IT integration as a game changer
Pages 249 – 253
The publishers
Prof. Dr. Mario A. Pfannstiel
Prof. Dr. Mario A. Pfannstiel is a professor of business administration in the healthcare sector – in particular innovative services and a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.
Prof. Dr. Patrick Da-Cruz
Prof. Dr. Patrick Da-Cruz is a professor of health management at the Neu-Ulm University of Applied Sciences, where he is also a member of the Institute for Networked Health and head of the MBA program Leadership and Management in Health Care.
Prof. Dr. Erik Rederer
Prof. Dr. Erik Rederer is a professor of business administration with a focus on corporate finance and course director. He is a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.
Product Information
Publisher: Springer Gabler; 1st edition 2020 Edition (February 4, 2020)
Language: German
Page number of the print edition: 577 Seiten
Listed by the following agencies for the placement of interim managers and experts:
Contact Details
Formal / Legal
Claus Michael Sattler
(Master Craftsman / Business Economist)
P.O.-Box 1142
28833 Weyhe
Germany
Telephone: 0049 (174) 6031377
Email: cmsattler@cmsattler.de
This website is not a commercial site, but my personal business card.
China-Consulting-Partner
Diploma in Economics and Sinology
Renate Sattler
HKUST-Kellogg-EMBA (Hong Kong University of Science and Technology)
Contact Details
Telefon: 0049 (151) 28841087
E-Mail: rs@china-consulting-partner.com
Internet: https://www.china-consulting-partner.com
Contact Details
Telephone: 0049 (151) 28841087
email: rs@china-consulting-partner.com
internet: https://www.china-consulting-partner.com
In order to facilitate the flow of reading, we generally restrict ourselves to male designations in the course of the text. We expressly emphasize that all people – regardless of gender, nationality, ethnic and social origin, religion/belief, limitations, age and sexual orientation – are equally welcome here.