February 04, 2020
The pharmaceutical industry is currently experiencing a major development boost as a result of the digital transformation. Vendors of pharmaceuticals are increasingly offering their products and services on the Internet and via other communication channels. Patients receive the information they need in a short time and can compare offers and prices and select the appropriate service for themselves. Digitization also creates opportunities for new therapeutic approaches, for the selection of therapies and for more personalized medicine. In the future, artificial intelligence will change the processes of drug development and have an impact on data management. For companies, the strategic and digital orientation is becoming a decisive competitive factor. The book provides an overview of current trends, developments and future markets in the pharmaceutical industry and related areas.
From Data to Vial: The Impact of Vertical IT Integration on CDMO Success
Pages 249 – 253
Status quo: About data silos and media breaks
Pages 245 – 246
Vertical IT integration as a game changer
Pages 249 – 253
Prof. Dr. Mario A. Pfannstiel is a professor of business administration in the healthcare sector – in particular innovative services and a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.
Prof. Dr. Patrick Da-Cruz is a professor of health management at the Neu-Ulm University of Applied Sciences, where he is also a member of the Institute for Networked Health and head of the MBA program Leadership and Management in Health Care.
Prof. Dr. Erik Rederer is a professor of business administration with a focus on corporate finance and course director. He is a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.
Publisher: Springer Gabler; 1st edition 2020 Edition (February 4, 2020)
Page number of the print edition: 577 Seiten
In order to facilitate the flow of reading, we generally limit ourselves to male designations in the course of the text if there are different words for the female designation and the male designation in the respective language. We expressly emphasize that all people – regardless of gender, nationality, ethnic and social background, religion/belief, limitations, age and sexual orientation – are equally welcome.