Claus Michael Sattler

Telephone: 0049 (174) 6031377

Digital transformation of healthcare services VII: Impetus for the pharmaceutical industry - Digitale Transformation von Dienstleistungen im Gesundheitswesen VII

Release Date

February 04, 2020


The pharmaceutical industry is currently experiencing a major development boost as a result of the digital transformation. Vendors of pharmaceuticals are increasingly offering their products and services on the Internet and via other communication channels. Patients receive the information they need in a short time and can compare offers and prices and select the appropriate service for themselves. Digitization also creates opportunities for new therapeutic approaches, for the selection of therapies and for more personalized medicine. In the future, artificial intelligence will change the processes of drug development and have an impact on data management. For companies, the strategic and digital orientation is becoming a decisive competitive factor. The book provides an overview of current trends, developments and future markets in the pharmaceutical industry and related areas.


  • Digital communication and data protection and data security
  • Key technologies such as big data, artificial intelligence, 3D printing
  • From multi-channel to omni-channel when addressing customers and in sales
  • With digitization to personalized and individualized medicine
  • Competitive potential and quality improvement in the pharmacy market

Our Chapter

The Authors

  • Wolfram Schulze
  • Claus Michael Sattler
  • Florian Schneider

From Data to Vial: The Impact of Vertical IT Integration on CDMO Success

Pages 249 – 253

My Subchapters

Status quo: About data silos and media breaks

Pages 245 – 246

Vertical IT integration as a game changer

Pages 249 – 253

The publishers

Prof. Dr. Mario A. Pfannstiel

Prof. Dr. Mario A. Pfannstiel is a professor of business administration in the healthcare sector – in particular innovative services and a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.

Prof. Dr. Patrick Da-Cruz

Prof. Dr. Patrick Da-Cruz is a professor of health management at the Neu-Ulm University of Applied Sciences, where he is also a member of the Institute for Networked Health and head of the MBA program Leadership and Management in Health Care.

Prof. Dr. Erik Rederer

Prof. Dr. Erik Rederer is a professor of business administration with a focus on corporate finance and course director. He is a member of the Institute for Networked Health at the Neu-Ulm University of Applied Sciences.

Product Information

Publisher: Springer Gabler; 1st edition 2020 Edition (February 4, 2020)
Language: German
Page number of the print edition: 577 Seiten

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Contact Details

Formal / Legal

Claus Michael Sattler
(Master Craftsman / Business Economist)

P.O.-Box 1142
28833 Weyhe

Telephone: 0049 (174) 6031377


Diploma in Economics and Sinology
Renate Sattler
HKUST-Kellogg-EMBA (Hong Kong University of Science and Technology)

In order to facilitate the flow of reading, we generally limit ourselves to male designations in the course of the text if there are different words for the female designation and the male designation in the respective language. We expressly emphasize that all people – regardless of gender, nationality, ethnic and social background, religion/belief, limitations, age and sexual orientation – are equally welcome.

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