Claus Michael Sattler

Weyhe / Vienna – From September 29, 2020 to September 30th, 2020 the imh Institut Manfred Hämmerle GmbH organized the Forum Pharma 2020 in the NH Hotel Danube City in Vienna. More than 70 participants attended the event personally on site in Vienna and other people via the Internet.

As part of this congress, Claus Michael Sattler, Managing Director of INDUfact UG (limited liability), was a keynote speaker on the topic “What effects will digitization have on the future of the health and pharmaceutical industry?”

In his forty-minute lecture, Sattler gave an overview of the influence of digital transformation on the private lives of all forum participants.

He provocatively asked the question: “Which well-known 19th-century carriage manufacturer is still the leading manufacturer of cars or trucks on the market today?” and made it clear that Industry 4.0 (I4) is not a question of wanting to or participating, but one Question of the survival of a company, because no well-known carriage manufacturer still builds cars or trucks today.

After the first superficial presentation of the Framework Architecture Model Industry 4.0 (RAMI 4.0), Sattler went into the importance of Industrial Internet of Things (IIoT) in the production of chemotherapeutic agents and described the possibility of data-based forecast models in the development and production of such drugs for the various pharmaceutical companies.

Some conference participants described his derivation and definition of the new concept of indirect predictive maintenance as visionary. The term predictive maintenance was defined very early on by I4 specialists. Sattler presented his definition of the new concept of indirect predictive maintenance to the interested group of participants.

After comparing Industry 3.0 and Industry 4.0 using the framework architecture model Industry 4.0 (RAMI 4.0), Sattler went into his definition of vertical IT integration and horizontal IT integration and their importance for the pharmaceutical industry. In doing so, Sattler referred to his definitions, which he published in the book “Digital Transformation of Services in the Health Care System VII: Impulses for the Pharmaceutical Industry” by Prof. Dr. Mario A. Pfannstiel, Prof. Dr. Patrick Da Cruz and Prof. Dr. Erik Rederer first published.

At the end of his lecture, Sattler went into the digital transformation of pharmaceutical sales and worked out the approaches for direct customer contact between manufacturers and patients. In his approach, Sattler does not ignore doctors and pharmacists, but involves them directly and indirectly in the data collection required for manufacturers.